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About

I've always been drawn to the intersection between creativity and complexity. This drew me to work at GrubHub when it was still a small company all the way until after its IPO. I love transformative design so I decided to enter the design consulting field to help companies transform the way they do business by applying design thinking to their business and service models.

Design Career

 

As a director and manager with over 12 years of design experience in interaction design, research, and strategy I've seen a lot of buzz words and process trends. The foundation for good design to be possible is building a user-centered culture. Cross collaboration is key to creating thoughtful and effective products and services. I specialize in getting teams to design for and learn from user research. User data is fundamental to accelerating innovative products and services. It's not just about creating deliverables, but focusing on the how technology can affect an experience and an outcome. I take an active role with product teams by engaging coworkers through design facilitation, collaboration, and hands-on participation.

My background has been in both fast paced startups such as GrubHub and Double Good as well as on multi-touchpoint projects for complex enterprises like Google, TransUnion, DeVry, and Motorola. While there isn't a one-size-fits-all process in design I've found that successful projects have an experience strategy that revolves around research, cross-functional collaboration, and strategic milestones that promote taking conceptual ideas and turning them into actionable designs. I love the challenge of bringing design leadership into an organization and educating and working with peers to implement custom design processes.

 

 
Chicago Taxi Ride

Chicago Taxi Ride

Art in Pilsen

Art in Pilsen

CTA

CTA

 

Personal Projects

 

Designation

Wanting to share my passion for user-centered design and education I cofounded the design bootcamp Designation in 2013. Nearly six years later, over 550 students have graduated from the program. 95.9% of our students get design job within 6 months and increase their salaries by 62%. In August 2018 we were acquired by WeWork.

Community Projects

In 2014 I founded the HCD Book Club meetup group to get designers to discuss topics that surround the design and product fields, but lie outside of our core knowledge base. Since October of 2017 I've has been co-organizing the 2018 Midwest UX conference which will take place October 11-13, 2018 for over 625 attendees.

Creative Projects

As person who enjoy the culinary activities I decided in 2016 to start learning how to make craft cocktails. This pursuit as combined my love for making things with my hands with photography. I started Dash Dash Cocktails (as in a dash of bitters) as a way to connect with other cocktail enthusiasts and to document my original cocktail creations through photography. Most recently I've started doing popup events with organizations who want to have an interesting team building event.

You won't find me without a camera and a few lens very often. I've been dabbling in street and travel photography some of which you can see below and throughout the site.

 
 
Iceland

Iceland

Downtown Chicago

Downtown Chicago

View from the Highline in New York

View from the Highline in New York

Pigeon in Pilsen

Pigeon in Pilsen

Alley Lighting in Chicago

Alley Lighting in Chicago

 
 

Interested in Connecting?

If you're interested in learning more about my work for a potential project, speaking/workshop engagement, or a collaboration please reach out on LinkedIn or shoot me message.

 

Elsewhere

Recent Tweets

 

All Photography by Zeke Franco