Yesterday I toured The Plant, a vertical farm in Chicago. It was pretty neat. The fish create nutrients used by the plants. The electricity for the lighting is powered by food waste. In the future they'll be opening a brewery, a cheese maker, and a shop.
Quickly jot down what assumptions you have, then group them up into themes—affinity diagraming. Afterwards discuss what you want to research and learn. After that exercise, input post-its into an spreadsheet. Content from each post-it can be tagged with a theme, who is this for, and currently available evidence.
“User experience is the totality of the effect or effects felt by a user as a result of interaction with, and the usage context of, a system, device, or product, including the influence of usability, usefulness, and emotional impact during interaction, and savoring the memory after interaction.” - The UX Book: Process and Guidelines for Ensuring a Quality User Experience, Location 868
Very exciting for all of us who have been living and breathing GrubHub and working hard to create service for hungry diners and great local restaurants. Today also happens to be my three year anniversary at Grubhub. :)