Zeke Franco

Presentation By Christina Persson & Joan Vermette.

As a designer, have you ever felt frustrated by having to break the creative process up into tiny task boxes that block the way to good design?

Have you ever felt frustrated by a lack of structure, leading to endless rework, crossed communication lines, and plain old wasted time?

There’s too much process in some cultures, and not enough in others. And we declare that we hate process or we love process, as though that were an immutable quality of our souls. But what do designers need?