“It’s not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and yes, beauty to people’s lives.” - Don Norman
“Somebody has to peer into our separate silos and see the relationships to ensure a unified outcome. Someone has to be able to empathize with the people in our teams and help find user-centric solutions when silo blindness causes design, engineering, and content to collide. That's where we come in.”
Combining storytelling with research data can help you craft realistic scenarios to guide your design process. Getting to know the specific needs of your users allows you to address any potential problems they may have. As a consultant, Kim Goodwin uses her experience and expertise in working with teams to develop effective scenarios. In this podcast, Kim discusses the role that scenarios play in the design process with Jared Spool.
You can definitely tell this was designed by a team of people who thought about the toasting process. It has a "Auto Lift and Look" button that allows you to see what color your toast is. It also has "A bit More" button that is timed to make the toast just a tad darker. Lastly, it has a great industrial design. $129
Branding (verb) is about communicating an organization’s messages and values. The brand (noun) is the personality of every aspect of the company a user interacts with. Personalities aren’t one dimensional. For example, a friend can be all of the following: fun to hang out with, annoying to work with, loyal in friendship, but reckless in romance and lastly they might be a real ass when arguing with. People aren’t just fun or angry, they are complex and behave in different ways depending on the situation. Companies, being made up of people, can suffer from the same problem—a lack of consistent and predictable behavior.
Savvy businesses will try to create a consistent experience through out the different touch points customers have with them. A great way to kill a brand is to set expectations of experience high during the selling process, then deliver a bad experience when it comes to support. Anyone consider Dell a great brand? Perhaps IT departments, since they get a more consistent experience than consumers do.