Zeke Franco

Digital stalking made easy.

Here you can find most of my what I’m doing around the Web. All of my series of tubes point here—at least the tubes with feeds.

I posted to delicious.com

Communication Over Process | Zeke Franco’s Blog

As designers we are generally judged by our ability to output artifacts of our work. Pixel perfect Photoshop files, task-flow models, wireframes, specifications, personas and usability reports. The documents’ goal is to communicate design. But generally designers are tasked to hand over one of these documents before a certain date. The goal should be to communicate what needs to be communicated so other people in our team can do the work they need to do. Sometimes a document will serve this purpose, but many times it's just a simple conversation, a presentation, a rough sketch, design studio or simply a finger pointing to something on a screen.

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I posted to zekefranco.me

Communication Over Process

As designers we are generally judged by our ability to output artifacts of our work. Pixel perfect Photoshop files, task-flow models, wireframes, specifications, personas and usability reports. The documents’ goal is to communicate design. But generally designers are tasked to hand over one of these documents before a certain date. The goal should be to communicate what needs to be communicated so other people in our team can do the work they need to do. Sometimes a document will serve this purpose, but many times it’s just a simple conversation or a presentation, a rough sketch, design studio or a finger pointing to something on a screen.

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I posted to zekefranco.me

This is About Design With a Capital D

Sell the Product with the Packaging. Not just the Package.

This is a reminder that design isn’t just visuals. By design I referring the process of thoughtfully planning the creation of something. After research one of the first things that should be designed is the content. I’m not a writer, but that’s not a good excuse for starting a design with out content. If you’re not a writer than work with a content provider (writer, content strategist, copywriter, editor) to come up with a strategy to marry visuals and content. I’m tired of hearing designer ask how long the copy is because they want to make sure it fits in the box they designed. Too often as designers we are selling the packing and not the product. (I do believe copy should be pithy; but don’t just shorten it so it can fit into a design.) Do whatever you can to work with your content people from the beginning.

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