Zeke Franco

Digital stalking made easy.

Here you can find most of my what I’m doing around the Web. All of my series of tubes point here—at least the tubes with feeds.

I ♥ this article on instapaper.com

Why Behavior Change Apps Fail to Change Behavior | Nir and Far

Excerpts: “When our autonomy is threatened, we feel constrained by our lack of choices and often rebel against doing the new behavior. Psychologists call this ‘reactance.’”

Unfortunately, too many well-intentioned products fail because they feel like “haftas,” things people are obligated to do, as opposed to things they “wanna” do. Schell points to neuroscience research showing “there are different channels in the brain for seeking positive consequences and avoiding negative consequences.”

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I ♥ this article on instapaper.com

We Are Not The World: Why Americans Are the Weirdest People in the World

Given the data, they concluded that social scientists could not possibly have picked a worse population from which to draw broad generalizations. Researchers had been doing the equivalent of studying penguins while believing that they were learning insights applicable to all birds.

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I posted to goodreads.com

Incognito: The Secret Lives of the Brain

  • author: David Eagleman
  • average rating: 3.75 of 5
  • book published: 2011
  • my rating: 4 of 5
  • read at: 2012/09/19

If you read a lot of cog. sci. books, then the beginning of the book will be cover many of the same topics, but it picks up with some more distinct information once some of the basic stuff is covered. I particularly enjoyed chapters 5 and 6.

5. The Brain Is a Team of Rivals

6. Why Blameworthiness Is the Wrong Question

Chapter 5 goes into depth about how the brain has multiple functions and parts which overlap to provide solutions for different contexts which often overlap. For example, memories aren't just stored by one component of the brain. Memories can be stored by multiple parts in different contexts. e.g. hippocampus for everyday things and amygdala for more tragic experiences, but they often work together. The author than talks about how advances in AI could be made if computer science took a more biological approach.

Chapter 6 is very thought provoking. It addresses freewill and criminal behavior. Specifically how the justice system and ultimately society's view on criminal behavior doesn't current fit in with our current understanding of how the brain makes decisions. The author make an interesting case that punishment should take an evidence-based approach.

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I posted to goodreads.com

Quiet: The Power of Introverts in a World That Can't Stop Talking

Amazing book. Shares a lot of good research around introversion and it's benefits. Explains why some people look forward to quiet and a small group of close friends and other look for parties and lots of friends. If you ever wondered why you feel uncomfortable with small talk as oppossed to meaningful conversation or why you enjoy the company of others, but dislike loud parties then this book will interest you. Or If you're into psychology and sociology I'd recommend the book.

  • Author: Susan Cain
  • Average rating: 4.06
  • Book published: 2010
  • Rating: 5

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