Zeke Franco

Digital stalking made easy.

Here you can find most of my what I’m doing around the Web. All of my series of tubes point here—at least the tubes with feeds.

I posted to zekefranco.me

Branding in UX: It’s About Messaging & Experience

Branding (verb) is about communicating an organization’s messages and values. The brand (noun) is the personality of every aspect of the company a user interacts with. Personalities aren’t one dimensional. For example, a friend can be all of the following: fun to hang out with, annoying to work with, loyal in friendship, but reckless in romance and lastly they might be a real ass when arguing with. People aren’t just fun or angry, they are complex and behave in different ways depending on the situation. Companies, being made up of people, can suffer from the same problem—a lack of consistent and predictable behavior.

Savvy businesses will try to create a consistent experience through out the different touch points customers have with them. A great way to kill a brand is to set expectations of experience high during the selling process, then deliver a bad experience when it comes to support. Anyone consider Dell a great brand? Perhaps IT departments, since they get a more consistent experience than consumers do.

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I posted to flickr.com

iPhone Design Annotions & Design Details

Used Omnigraffle to layout the polished and revised photoshop comps. The comps were then annotated to explain functionality and different scenarios related to the same screen.

This iteration is near the end of it's release cycle, which is why I have detailed visual designs.

This project started with research then sketches and wireframes and then Photoshop comps. Then I built a prototype in Keynote and did five usability studies after which I made tweaks (then tested them) and exported the comps into Omnigraffle to create the annotations for the development team.

From my blog, IxD Sketches.

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I posted to delicious.com

Don’t design like a programmer « User Experience Design Consulting & Training–UX Design Edge

o why not use the same or similar names in the UI? The problem is that these names, often based on technology, may not be all that meaningful to users. Devices properties and settings are full of examples. For example, how many users know that “full duplex” means print on both sides of the paper?

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I posted to zekefranco.me

IxDA Chicago: The Lo-Fi Design Workshop

I was a member of the IxDA (Interaction Design Association) Los Angeles for two years and was hoping the Chicago chapter wouldn’t disappoint. And although I do miss the awesome people I met at IxDA LA at least I know IxDA Chicago will be a great source of knowledge sharing. The IxDA Chicago recently (05/18/11) held a workshop about Lo-Fi design processes. The meeting was facilitated and graciously hosted by the design agency gravityTank. The workshop was broken into three main concepts:

  1. Sketching
  2. Storyboarding experience
  3. Video prototyping experience

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