“This article discusses how we can better embrace what the Web is about by ignoring the big elephant in the room; that is, how we can rely on media queries and breakpoints without any concern for devices.”
Branding (verb) is about communicating an organization’s messages and values. The brand (noun) is the personality of every aspect of the company a user interacts with. Personalities aren’t one dimensional. For example, a friend can be all of the following: fun to hang out with, annoying to work with, loyal in friendship, but reckless in romance and lastly they might be a real ass when arguing with. People aren’t just fun or angry, they are complex and behave in different ways depending on the situation. Companies, being made up of people, can suffer from the same problem—a lack of consistent and predictable behavior.
Savvy businesses will try to create a consistent experience through out the different touch points customers have with them. A great way to kill a brand is to set expectations of experience high during the selling process, then deliver a bad experience when it comes to support. Anyone consider Dell a great brand? Perhaps IT departments, since they get a more consistent experience than consumers do.
As designers we are generally judged by our ability to output artifacts of our work. Pixel perfect Photoshop files, task-flow models, wireframes, specifications, personas and usability reports. The documents’ goal is to communicate design. But generally designers are tasked to hand over one of these documents before a certain date. The goal should be to communicate what needs to be communicated so other people in our team can do the work they need to do. Sometimes a document will serve this purpose, but many times it's just a simple conversation, a presentation, a rough sketch, design studio or simply a finger pointing to something on a screen.
So here’s my feature request, a location-based unlock setting. Currently the iPhone can either be set to lock when screen is put to sleep or it can have no security. There is a features which let’s you set how long after the screen is put to sleep to activate the lock, which is nice, but still a pain.