“Information design…pertains to task of making complex and abstract content accessible in a simpler way. Through logical composition, visual hierarchy and the use of visual metaphors. Viewers are supported in their absorption and comprehension of information.” - Jakob Schneider, This is Service Design Thinking
“I consider details more important than a great draft. Nothing works without details. Details are the essentials. The standard to measure quality by.” - Dieter Rams in conversation with Rido Busse (1980), reprinted in “Design: Dieter Rams &” (1981).
Excerpts: “When our autonomy is threatened, we feel constrained by our lack of choices and often rebel against doing the new behavior. Psychologists call this ‘reactance.’”
Unfortunately, too many well-intentioned products fail because they feel like “haftas,” things people are obligated to do, as opposed to things they “wanna” do. Schell points to neuroscience research showing “there are different channels in the brain for seeking positive consequences and avoiding negative consequences.”
Excerpts: “It was interesting [working for an agency] because there was a breadth of problems to solve, but I never fully solved them; I never fully owned the problems I was working on. It’s a different thing to shape an idea, build a team around it, gain an audience, spend time getting to know your users, and grow a community—that takes time. No one is going to hire a consultant for three years to pull something like that off.”
“I am hesitant to say, “Follow your passion,” because I don’t believe in that. It has to be something that you are also good at and that the world finds valuable. I would love to go cycling all day, but the world does not find that valuable to the degree that I’m good at it (laughing). If you get really, really good at something, then it will almost certainly turn into your passion.”
“Certainly, good design can happen without an explicit method. However, in the words of Louis Pasteur, ‘Fortune favors the prepared mind.’” - Excerpt From: Kim Goodwin & Alan Cooper. “Designing for the Digital Age.